Social networks and trust

List of Figures. List of Tables. Preface. 1. Introduction: Embedded Trust. 2. Social Network Analysis and Game Theory. 3. A Game-Theoretic Model for Control Effects in Social Networks. 4. A Stochastic Model for Information Diffusion in Social Networks. 5. Contracting in Information Technology Transactions: A Survey. 6. Buying a Used Car: an Experiment. 7. Summary and New Perspectives. Appendices. A: Mathematical Details. B: Network Construction Methods for Valued Networks. C: Information on the MAT95 Questionnaire. D: The Vignette Experiment. References. Author Index. Topic Index.