Introducing Market Forces into Health Care: A Tale of Two Countries

I have worked to introduce market forces into two health care systems in an attempt to create incentives for providers to innovate in ways that improve outcomes, including patient satisfaction, and reduce costs. By market forces, I mean significant responsible consumer choice among providers, and providers who gain their incomes from serving the consumers who chose them. In this lecture, I briefly summarize what happened, and offer some reflections on the experience.