Value co-creation in the delivery of outcome-based contracts for business-to-business service
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This research was made possible through the joint funding of the Engineering & Physical Science Research Council (UK) and BAE Systems on the Support Service Solutions: Strategy & Transition (S4T) project consortium led by the University of Cambridge. The authors gratefully acknowledge the staff of BAE Systems and MBDA as well as members of the ADAPT IPT, 16th Regiment, ATTAC IPT, MoD and the RAF who have all contributed substantially towards this research.