Uncovering the Values and Constraints of Real-time Ridesharing for Low-resource Populations

Real-time ridesharing services (e.g., Uber and Lyft) are often touted as sharing-economy leaders and dramatically lower the cost of transportation. However, how to make these services work better among low-income and transportation-scarce households, how these individuals experience these services, and whether they encounter barriers in enlisting these services is unknown. To address these questions, we onboarded 13 low-income individuals living in transportation-scarce environments to Uber as passengers. Our participants found these services to be reliable and benefited from rich social interactions with drivers; however, barriers such as cost, limited payment methods, and low digital literacy can make such services infeasible. We contribute platform designs that could lead to increased digital literacy and application transparency. To be more inclusive and to reach critical mass, we suggest that these companies foster belief in commons and community trust by coordinating with local businesses in low-resource areas with lower digital literacy.