This study aims to develop a learning design based on student broadcasting to enhance student’s experiential skill. It provides alternative learning design for lecturer of Indonesia history and culture through the use of information technology, especially using video broadcasting in obtaining learning activities and experiences. This research used an ADDIE model—an interactive learning processes model which consists of Analysis, Design, Development, Implementation, and Evaluation. Based on some validations and implementation tests during the learning design process, it was found that the learning design product was considered feasible to be implemented into a learning product and provided some soft skill to the student in news coverage, public speaking, editing video, and other experimental skills. It also gave field experiences to enrich student’s creativity in the learning process by students broadcasting design on Indonesian history and culture course.