The reciprocal associations between sharing alcohol references on social networking sites and binge drinking: A longitudinal study among late adolescents

Accumulating evidence indicates that social media use and the consumption of alcohol are related. The present longitudinal study (N=1006) adds to this line of research by examining the reciprocity of sharing alcohol references on social media and binge drinking among late adolescents (age 1620at baseline). The results indicate that binge drinking and alcohol-related self-presentation affect each other simultaneously over time. However, no support was found for the proposition that the perceived feedback of peers can strengthen this relationship, nor did we find a direct association between the perceived feedback of peers and alcohol-related self-presentation one year later. Overall, the results suggest that binge drinking and alcohol-related self-presentation on social media should be studied as tied behaviors, affecting each other simultaneously over time. Late adolescents regularly share alcohol-related messages on social media.Sharing this content and binge drinking are longitudinally and reciprocally related.Perceived peer feedback did not moderate this association.Perceived peer feedback did not predict adolescents' self-presentation 1 year later.

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