An investigation of the relationship between self-efficacy and the communication effectiveness of product manual formats

Product manuals have been virtually ignored in published research despite their relevance to consumer satisfaction and marketplace safety. This study examines self-efficacy (perceptions of capabilities related to operating a product) and how it influences the effectiveness of and is also influenced by three safety message formats commonly used in product manuals (i.e., 1. safety messages presented in list format at the front of the manual; 2; safety messages presented by semantic similarity interspersed throughout the manual—“chunked” format, and 3. safety messages presented in a combined format—both list and chunked). As anticipated, pre-exposure self-efficacy was a significant covariate which was found to be positively related to post-exposure self-efficacy and negatively related to information evaluation. Further, controlling for pre-exposure self-efficacy, post-exposure self-efficacy was significantly lower in the combined (list plus chunked) condition. Findings of this research have important implications for the practice of repeating safety warnings and future research in the consumer information domain.

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