Motivation of Australian white‐collar construction employees: a gender issue?

As a result of sustained gender imbalance in the construction industry, research continues in the fields of attraction and retention of female employees. In Melbourne, Australia, an investigative survey was carried out to evaluate the relationship between motivation at work and gender. The survey also aimed to ascertain if professional men and women in the construction industry were motivated and demotivated by the same variables. The research concluded that there was no statistically significant difference in total motivation and demotivation levels between male and female employees. There were, however, significant differences with regard to the perceived attractiveness and unattractiveness of certain work place and job characteristics. Some characteristics were not gender discriminatory in their unattractiveness. Evidence presented in this paper can lead to a useful re‐appraisal of how the construction industry can create a more attractive workplace environment that entices more employees of either gen...