Exploring Dynamic Products by User Experience

This chapter presents the last research activity, aimed at exploring user’s reactions to dynamic products. Indeed, in analysing the potentialities and limits related to the adoption of this new kind of communication, it is necessary to consider the effects it has on final users. The goal of this study was to perform a preliminary investigation from the user’s point of view, in order to extrapolate insights about users’ impressions and disposals towards this uncommon type of communication. The results highlight potentials and limits of the communication performed by dynamic products, from the user’s perspective.