Cognitive processes underlying lottery and sports gambling decisions: The role of stated probabilities and background knowledge

Two studies compared choice and underlying cognitive processes in equivalent decision tasks involving risk and uncertainty (lotteries versus sports gambles including displayed expert probability judgements). In sports gambles, background knowledge was triggered via information on team location, home or away. Otherwise, displayed risk information (stake, winnings, odds, and outcome probabilities) was controlled across gamble type. In a choice study, home win bets were chosen significantly more frequently than draws or away wins, compared to lottery equivalents. In a parallel study eliciting concurrent verbal protocols, participants made fewer evaluations of odds and probabilities, and more statements involving background knowledge in sports gambles. Furthermore, some sports gamble protocols indicated modifications of stated probabilities and decision strategies contingent on domain knowledge. It was concluded that stated probability revision and knowledge-based reasoning are key cognitive processes in sports gambling not normally applied in the lottery paradigms often employed in decision research.

[1]  Eric J. Johnson,et al.  The adaptive decision maker , 1993 .

[2]  Ola Svenson,et al.  Emerging Perspectives on Judgment and Decision Research: Values, Affect, and Processes in Human Decision Making: A Differentiation and Consolidation Theory Perspective , 2003 .

[3]  Craig R. Fox,et al.  Ambiguity Aversion and Comparative Ignorance , 1995 .

[4]  R. Ranyard,et al.  Cognitive process models and explanations of decision making , 2002 .

[5]  O. Svenson Decision Making and the Search for Fundamental Psychological Regularities: What Can Be Learned from a Process Perspective? , 1996 .

[6]  K. A. Ericsson,et al.  Protocol analysis: Verbal reports as data, Rev. ed. , 1993 .

[7]  A. Tversky,et al.  A Belief-Based Account of Decision Under Uncertainty , 1998 .

[8]  Lola L. Lopes Some thoughts on the psychological concept of risk. , 1983 .

[9]  E. Weber,et al.  Content and Discontent: Indications and Implications of Domain Specificity in Preferential Decision Making , 1995 .

[10]  A. Tversky,et al.  Preference and belief: Ambiguity and competence in choice under uncertainty , 1991 .

[11]  J. Ford,et al.  Process tracing methods: Contributions, problems, and neglected research questions , 1989 .

[12]  Rob Ranyard,et al.  Cognitive processes underlying similarity effects in risky choice , 1987 .

[13]  R. Lipshitz,et al.  Coping with Uncertainty: A Naturalistic Decision-Making Analysis , 1997 .

[14]  Howard Kunreuther,et al.  Decision making under ignorance: Arguing with yourself , 1995 .

[15]  O. Svenson Process descriptions of decision making. , 1979 .

[16]  O. Huber,et al.  Decision Processes and Decision Trees in Gambles and More Natural Decision Tasks , 1996 .

[17]  John W. Payne,et al.  The adaptive decision maker: Name index , 1993 .

[18]  John W. Payne,et al.  Contingent decision behavior. , 1982 .

[19]  Joke Harte,et al.  Process models of decision making , 1994 .

[20]  Elke U. Weber,et al.  The Interpretation of 'Likely' Depends on the Context, But 70% is 70% - Right? The Influence of Associative Processes on Perceived Certainty , 1999 .

[21]  O. Svenson Eliciting and analyzing verbal protocols in process studies of judgment and decision making , 1989 .

[22]  A. Tversky,et al.  Weighing Risk and Uncertainty , 1995 .

[23]  Colin F. Camerer,et al.  Recent developments in modelling preferences: Uncertainty and ambiguitiy , 1991 .

[24]  Rob Ranyard,et al.  Reversals of preference between compound and simple risks: The role of editing heuristics , 1995 .

[25]  J. Payne Thinking Aloud: Insights Into Information Processing , 1994 .

[26]  Colin Camerer,et al.  Recent developments in modeling preferences: Uncertainty and ambiguity , 1992 .

[27]  Andrew J. Rosman,et al.  Methodological issues in judgment and decision-making research: Concurrent verbal protocol validity and simultaneous traces of process. , 1993 .

[28]  Elke U. Weber,et al.  The Interpretation of 'Likely' Depends on the Context, But 70% is 70% - Right? The Influence of Associative Processes on Perceived Certainty , 1999, Journal of experimental psychology. Learning, memory, and cognition.

[29]  Gideon Keren,et al.  On the robustness and possible accounts of ambiguity aversion , 1999 .

[30]  K. A. Ericsson,et al.  Protocol Analysis: Verbal Reports as Data , 1984 .

[31]  Henry Montgomery,et al.  A Study of Intransitive Preferences using a Think Aloud Procedure , 1977 .

[32]  C. Fox Strength of Evidence, Judged Probability, and Choice Under Uncertainty , 1999, Cognitive Psychology.