Cultural Analysis of Indian Websites

Existence of Culture on the Web has been investigated already by many researchers to determine how different cultures represent themselves on it, and how culture affects website design and usability. Mostly these investigations are concerned to Western culture. It is also necessary to divert the attention towards non Western culture. This paper therefore presents the analysis of Indian cultural factors on Indian websites. It analyzes the presence of different Indian cultural aspects in the Indian websites. Analysis procedure depends on manual comparison and knowledge of the Indian culture. This paper proposes addition of a new dimension to the Hofstede’s 5 dimension model called Integration that is mainly seen in the Indian culture. Fig 1. Internet users in India