论文信息 - Consumer perceptions of environmental marketing claims: an exploratory study

Consumer perceptions of environmental marketing claims: an exploratory study

This paper reports the results of research which examined consumer perceptions of 10 environmental claims: degradable, biodegradable, no CFCs, safe for the environment, environmentally friendly, compostable, recycled, pre-consumer waste, post-consumer waste, and recyclable. Implications for policy makers and future research are identified.

Brenda J. Cude | B. Cude

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