Choice Experiment Applications in Food, Agri- culture, and Rural Planning Research in Japan

The present monograph reviews applications of choice experiments in over 60 papers that have been published on three research topics related to agricultural economics in Japan: consumer valuation, farm management, and rural planning research. It also presents studies carried out by the author of this monograph and colleagues in each of these fields. First, consumers’ valuations of beef derived from bovine embryo-cloned cattle were conducted to demonstrate that spreading technological information on cloning does not necessary improve consumers’ intentions to purchase cloned beef. Second, rice farmers’ behavior when using a joint-use facility was analyzed and integrated into a simulation to predict how changing the rate structure of the facility influences its acceptance of harvested rice. Finally, the environmental benefits of expanding ecologically friendly paddy fields among rice farmers were estimated and the results were compared with those derived from using the contingent valuation method. An application program for designing and analyzing choice experiments is also illustrated. In conclusion, expanding applications of choice experiments in search of solutions to social issues related to agricultural economics in Japan should consider various decision-making strategies, use other peoples’ behavior as an attribute, and examine the information effects.

[1]  M. Fukushige,et al.  Impact of BSE and bird flu on consumers’ meat demand in Japan , 2010 .

[2]  J. Bennett,et al.  Choice Experiments in Developing Countries: Implementation, Challenges and Policy Implications , 2011 .

[3]  P. Grambsch,et al.  A Package for Survival Analysis in S , 1994 .

[4]  Kazushi Nishimura,et al.  Design and Analysis of Choice Experiments Using R: A Brief Introduction , 2008 .

[5]  N. Sato,et al.  Consumers' Valuation of Good Agricultural Practice by Using Contingent Valuation and Contingent Ranking Methods: A Case Study of Miyagi Prefecture, Japan , 2007 .

[6]  Kiyotaka Masuda,et al.  Valuing the influence of underlying attitudes and the demand for organic milk in Japan , 2008 .

[7]  Using choice based conjoint analysis to assess competitiveness of chemical-free Hokkaido rice [in Japan] , 2001 .

[8]  斉 糀谷.  農地・水・環境保全向上対策実施地区における世帯類型別の共同活動参加意向 , 2011 .

[9]  Jordan J. Louviere,et al.  Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data , 1983 .

[10]  Mandy Ryan,et al.  Using discrete choice experiments to value health and health care , 2008 .

[11]  Mary Louise Grossman,et al.  Satoyama. The traditional rural landscape of Japan: K. Takeuchi, R.D. Brown, I. Washitani, A. Tsunekawa, M. Yokohari (Eds.), Satoyama. The Traditional Rural Landscape of Japan, Springer, Berlin, Heidelberg, New York, 2003, 229 pp., ISBN 4-431-00007-0 (85 figures) , 2004 .

[12]  Vithala R. Rao,et al.  Conjoint Measurement- for Quantifying Judgmental Data , 1971 .

[13]  Ian J. Bateman,et al.  Economic Valuation With Stated Preference Techniques , 2002 .

[14]  J. Bennett,et al.  Remnant Vegetation and Wetlands Protection: Non-market Valuation , 2001 .

[15]  Kazuo Sato,et al.  Contingent valuation approach in measuring the multifunctionality of agriculture and rural areas in Japan , 2006, Paddy and Water Environment.

[16]  W. Michael Hanemann,et al.  Statistical Efficiency of Double-Bounded Dichotomous Choice Contingent Valuation , 1991 .

[17]  T. Schelling.  Micromotives and Macrobehavior , 1978 .

[18]  Joel Huber,et al.  A General Method for Constructing Efficient Choice Designs , 1996 .

[19]  Phoebe Koundouri,et al.  Choice Experiments Informing Environmental Policy:A European Perspective , 2008 .

[20]  Mandy Ryan,et al.  Discrete choice experiments in health economics: a review of the literature. , 2012, Health economics.

[21]  Traceability System in Chinese Dairy Products : An Analysis of Consumers' Preference on Products Information , 2010 .

[22]  Kazuo Sato,et al.  A noncompensatory choice experiment analysis of Japanese consumers' purchase preferences for beef , 2012 .

[23]  I. Krinsky,et al.  On Approximating the Statistical Properties of Elasticities , 1986 .

[24]  Hideo Aizaki,et al.  Consumers’ attitudes toward consumption of cloned beef. The impact of exposure to technological information about animal cloning , 2011, Appetite.

[25]  J. Louviere,et al.  Discrete Choice Experiments Are Not Conjoint Analysis , 2010 .

[26]  Hideo Aizaki.  A Macro Program Developed for the Statistical Analysis of Choice Experiment Data by Using MS Excel , 2007 .

[27]  Mikitaro Shobayashi,et al.  Multifunctionality : the policy implications , 2003 .

[28]  Kathleen R. Brooks,et al.  Stated and Revealed Preferences for Organic and Cloned Milk: Combining Choice Experiment and Scanner Data , 2010 .

[29]  R. Ready,et al.  What Have We Learned from Over 20 Years of Farmland Amenity Valuation Research in North America , 2009 .

[30]  Lih-Yuan Deng,et al.  Orthogonal Arrays: Theory and Applications , 1999, Technometrics.

[31]  Hideo Aizaki.  Development of an Application Program for the Design and Analysis of Choice Experiments with R , 2009 .

[32]  H. Peterson,et al.  The impact of BSE on Japanese retail meat demand , 2005 .

[33]  Choice experiment approaches to measure the economic value of the multifunctionality of agriculture and rural areas. , 2010 .

[34]  Kazuo Sato,et al.  Consumer preferences for production information disclosed beef and BSE-tested imported beef: An application of choice experiments , 2006 .

[35]  John M. Rose,et al.  Applied Choice Analysis: A Primer , 2005 .

[36]  K. Ujiie,et al.  Influence of Information About Agrochemicals Provided via Internet-Enabled Mobile Phones on Consumer Valuation of Food , 2010 .

[37]  Mandy Ryan,et al.  Using discrete choice experiments to value health care programmes: current practice and future research reflections. , 2003, Applied health economics and health policy.

[38]  B. Kanninen,et al.  Valuing environmental amenities using stated choice studies : a common sense approach to theory and practice , 2010 .

[39]  John M. Rose,et al.  Experimental design influences on stated choice outputs: An empirical study in air travel choice , 2009 .

[40]  Yoko Saito,et al.  Consumer evaluations of pork from hogs raised on recycled food waste. , 2009 .

[41]  G. A. Miller.  THE PSYCHOLOGICAL REVIEW THE MAGICAL NUMBER SEVEN, PLUS OR MINUS TWO: SOME LIMITS ON OUR CAPACITY FOR PROCESSING INFORMATION 1 , 1956 .

[42]  Y. Morooka,et al.  Understanding Factors Considered by Fishermen in Marine Protected Area Planning and Management: Case Study of Claveria, Philippines , 2009 .

[43]  Xinyan Wang.  Evaluation of Agricultural Policy Preventing Agriculture Non-point Source Pollution through Choice Experiment Method:A Case Study on the Watershed Area of Tai Hu Lake Basin in China , 2011 .

[44]  武内 和彦.  Satoyama : the traditional rural landscape of Japan , 2003 .

[45]  J. Lusk,et al.  Appendix to: Welfare Effects of Food Labels and Bans with Alternative Willingness to Pay Measures , 2010 .

[46]  S. Kawashima,et al.  Time-Varying Armington Elasticity and Country-of-Origin Bias: From the Dynamic Perspective of the Japanese Demand for Beef Imports , 2010 .

[47]  Jerry A. Hausman,et al.  Assessing the potential demand for electric cars , 1981 .

[48]  Moshe Ben-Akiva,et al.  Discrete Choice Analysis: Theory and Application to Travel Demand , 1985 .

[49]  A. Randall.  Valuing the outputs of multifunctional agriculture , 2002 .

[50]  Hideo Aizaki,et al.  Analysis of the Impact of Others on Household Cooperative Intention to Collect Household Food Waste , 2006 .

[51]  Joffre Swait,et al.  Stated Choice Methods: Relaxing the IID assumption – introducing variants of the MNL model , 2000 .

[52]  A Choice Modeling Approach to Test an Order Effect of Environmental Risk Information , 2003 .

[53]  Esther Seiden,et al.  On Orthogonal Arrays , 1966 .

[54]  Economic Evaluation of Regional Food Security Policy Using Choice Experiments , 2006 .

[55]  J. Bennett,et al.  The choice modelling approach to environmental valuation , 2001 .

[56]  Kenneth A. Small,et al.  Urban Transportation Economics , 2013 .