Gender differences in the perception and acceptance of online games

With the proliferation of online games, understanding users' intention to play online games has become a new issue for academics and practitioners. Prior studies have investigated the factors affecting behavioural intention to play online games. However, little research has been conducted to investigate the gender differences in the acceptance of online games. Thus, this study is to investigate the effects of perceived playfulness and its potential antecedents (ie, computer self-efficacy, computer anxiety, challenge, speed and feedback) on the behavioural intention to play online games, and to examine the gender differences in the perception and acceptance of online games. Data collected from 281 respondents in Taiwan were tested against the research model using analysis of variance and structural equation modelling approaches. The theoretical and practical implications of the results were discussed. [ABSTRACT FROM AUTHOR]

[1]  Elena Karahanna,et al.  Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage , 2000, MIS Q..

[2]  Steven C. Rockwell,et al.  The effect of communication, writing, and technology apprehension on likelihood to use new communication technologies , 1997 .

[3]  Nikos Bozionelos,et al.  Computer anxiety: relationship with computer experience and prevalence , 2001, Comput. Hum. Behav..

[4]  Detmar W. Straub,et al.  Trust and TAM in Online Shopping: An Integrated Model , 2003, MIS Q..

[5]  P C Herdman,et al.  High tech anxiety. , 1983, Management focus.

[6]  Hans van der Heijden,et al.  Factors influencing the usage of websites: the case of a generic portal in The Netherlands , 2003, Inf. Manag..

[7]  Marios Koufaris,et al.  Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior , 2002, Inf. Syst. Res..

[8]  Young-Gul Kim,et al.  Extending the TAM for a World-Wide-Web context , 2000, Inf. Manag..

[9]  Fred D. Davis.  User Acceptance of Information Technology: System Characteristics, User Perceptions and Behavioral Impacts , 1993, Int. J. Man Mach. Stud..

[10]  Elizabeth M. Weiss,et al.  Computer self-efficacy and anxiety scales for an Internet sample: testing measurement equivalence of existing measures and development of new scales , 2004, Comput. Hum. Behav..

[11]  Pin Luarn,et al.  Predicting consumer intention to use mobile service , 2006, Inf. Syst. J..

[12]  Viswanath Venkatesh,et al.  Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model , 2000, Inf. Syst. Res..

[13]  Ananda Mitra,et al.  Gender and Computer Use in an Academic Institution: Report from a Longitudinal Study , 2000 .

[14]  Shang Hwa Hsu,et al.  Designing Action Games for Appealing to Buyers , 2005, Cyberpsychology Behav. Soc. Netw..

[15]  R. Kelly Rainer,et al.  The Influence of Individual Differences on Skill in End-User Computing , 1992, J. Manag. Inf. Syst..

[16]  Mun Y. Yi,et al.  Understanding information technology acceptance by individual professionals: Toward an integrative view , 2006, Inf. Manag..

[17]  Chin-Lung Hsu,et al.  Why do people play on-line games? An extended TAM with social influences and flow experience , 2004, Inf. Manag..

[18]  C. Fornell,et al.  Evaluating structural equation models with unobservable variables and measurement error. , 1981 .

[19]  Sheeson E. Chang,et al.  Computer anxiety and perception of task complexity in learning programming-related skills , 2005, Comput. Hum. Behav..

[20]  Deborah Compeau,et al.  Computer Self-Efficacy: Development of a Measure and Initial Test , 1995, MIS Q..

[21]  Hans van der Heijden,et al.  User Acceptance of Hedonic Information Systems , 2004, MIS Q..

[22]  A. Raub.  CORRELATES OF COMPUTER ANXIETY IN COLLEGE STUDENTS , 1981 .

[23]  Vallabh Sambamurthy,et al.  Research Report: The Evolving Relationship Between General and Specific Computer Self-Efficacy - An Empirical Assessment , 2000, Inf. Syst. Res..

[24]  Gordon B. Davis,et al.  User Acceptance of Information Technology: Toward a Unified View , 2003, MIS Q..

[25]  R. Heinssen,et al.  Assessing computer anxiety: Development and validation of the Computer Anxiety Rating Scale , 1987 .

[26]  Donna L. Hoffman,et al.  Measuring the Customer Experience in Online Environments: A Structural Modeling Approach , 2000 .

[27]  G. A. Marcoulides,et al.  Measuring Computer Anxiety: The Computer Anxiety Scale , 1989 .

[28]  Rolph E. Anderson,et al.  Multivariate data analysis (4th ed.): with readings , 1995 .

[29]  Leon A. Kappelman,et al.  Microcomputer playfulness: stable or dynamic trait? , 1997, DATB.

[30]  S. Deshpande,et al.  Task Characteristics and the Experience of Optimal Flow in Human—Computer Interaction , 1994 .

[31]  R. Vallerand.  Toward A Hierarchical Model of Intrinsic and Extrinsic Motivation , 1997 .

[32]  Doug Mahar,et al.  The effects of computer anxiety, state anxiety, and computer experience on users' performance of computer based tasks , 1997 .

[33]  Geoffry S. Howard.  Computer Anxiety and the Use of Microcomputers in Management , 1986 .

[34]  Seung Baek,et al.  Exploring customer preferences for online games , 2005, Int. J. Adv. Media Commun..

[35]  Robert E. Umbaugh.  AUBREY G. CHERNICK , 1992 .

[36]  Maryam Alavi,et al.  Revisiting DSS Implementation Research: A Meta-Analysis of the Literature and Suggestions for Researchers , 1992, MIS Q..

[37]  Wynne W. Chin,et al.  Adoption intention in GSS: relative importance of beliefs , 1995, DATB.

[38]  M. Csíkszentmihályi,et al.  Optimal experience in work and leisure. , 1989, Journal of personality and social psychology.

[39]  Patrick Y. K. Chau,et al.  Influence of Computer Attitude and Self-Efficacy on IT Usage Behavior , 2001, J. Organ. End User Comput..

[40]  Desmond L. Cook,et al.  Computer Anxiety: Definition, Measurement, and Correlates , 1985 .

[41]  K. Kiili.  Digital game-based learning: Towards an experiential gaming model , 2005, Internet High. Educ..

[42]  Larry D. Rosen,et al.  Computer Availability, Computer Experience and Technophobia Among Public School Teachers , 1995 .

[43]  Jawaid A. Ghani,et al.  The Experience Of Flow In Computer-Mediated And In Face-To-Face Groups , 1991, ICIS.

[44]  Thompson S. H. Teo,et al.  Intrinsic and extrinsic motivation in Internet usage , 1999 .

[45]  Curtis J. Bonk,et al.  Massive Multiplayer Online Gaming: A Research Framework for Military Training and Education , 2005 .

[46]  Kar Yan Tam,et al.  Determinants of User Acceptance of Digital Libraries: An Empirical Examination of Individual Differences and System Characteristics , 2002, J. Manag. Inf. Syst..

[47]  Gordon B. Davis,et al.  Testing the Determinants of Microcomputer Usage via a Structural Equation Model , 1995, J. Manag. Inf. Syst..

[48]  Christine T. Kydd,et al.  Individual characteristics associated with World Wide Web use: an empirical study of playfulness and motivation , 1997, DATB.

[49]  M. Csíkszentmihályi.  Beyond boredom and anxiety , 1975 .

[50]  L. Barnett,et al.  Playfulness: Definition, design, and measurement. , 1990 .

[51]  Viswanath Venkatesh,et al.  Why Don't Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior , 2000, MIS Q..

[52]  Cynthia M. Jackson,et al.  Toward an Understanding of the Behavioral Intention to Use an Information System , 1997 .

[53]  Richard D. Johnson,et al.  Research Report: The Role of Behavioral Modeling in Computer Skills Acquisition: Toward Refinement of the Model , 2000, Inf. Syst. Res..

[54]  Ernest Adams,et al.  Andrew Rollings and Ernest Adams on Game Design , 2003 .

[55]  Pin Luarn,et al.  AIS Electronic Library (AISeL) , 2017 .

[56]  Jane Webster,et al.  Audience engagement in multimedia presentations , 1997, DATB.

[57]  L. Barnett.  The playful child: measurement of a disposition to play. , 1991 .

[58]  Albert H. Segars,et al.  Exploring the theoretical foundations of playfulness in computer interactions , 2002, Comput. Hum. Behav..

[59]  Deborah Compeau,et al.  Social Cognitive Theory and Individual Reactions to Computing Technology: A Longitudinal Study , 1999, MIS Q..

[60]  Gary Hackbarth,et al.  Computer playfulness and anxiety: positive and negative mediators of the system experience effect on perceived ease of use , 2003, Inf. Manag..

[61]  Herdman Pc,et al.  High tech anxiety. , 1983 .

[62]  David Meyer,et al.  Reconsidering the Adoption Process: Enjoyment and Social Norms — Antecedents of Hedonic Mobile Technology Use , 2006, Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06).

[63]  Chin-Lung Hsu,et al.  Consumer behavior in online game communities: A motivational factor perspective , 2007, Comput. Hum. Behav..

[64]  France Bélanger,et al.  The utilization of e‐government services: citizen trust, innovation and acceptance factors * , 2005, Inf. Syst. J..

[65]  Marlaine E. Lockheed.  Women, girls, and computers: A first look at the evidence , 1985 .

[66]  Felix B. Tan,et al.  Antecedents of perceived playfulness: an exploratory study on user acceptance of general information-searching websites , 2004, Inf. Manag..

[67]  Lei-da Chen,et al.  Enticing online consumers: an extended technology acceptance perspective , 2002, Inf. Manag..

[68]  I. Ajzen,et al.  Accessibility and stability of predictors in the theory of planned behavior. , 1992 .

[69]  Rolf T. Wigand,et al.  Optimal experience of Web activities , 1999 .

[70]  Ritu Agarwal,et al.  Are Individual Differences Germane to the Acceptance of New Information Technologies , 1999 .

[71]  Fred D. Davis,et al.  Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1 , 1992 .

[72]  Yongxia Skadberg,et al.  Visitors' flow experience while browsing a Web site: its measurement, contributing factors and consequences , 2004, Comput. Hum. Behav..

[73]  Yi-Shun Wang,et al.  The adoption of electronic tax filing systems: an empirical study , 2003, Gov. Inf. Q..

[74]  Joseph J. Martocchio,et al.  Microcomputer playfulness: development of a measure with workplace implications , 1992 .

[75]  Magid Igbaria,et al.  The respective roles of perceived usefulness and perceived fun in the acceptance of microcomputer technology , 1994, Behav. Inf. Technol..

[76]  Dennis L. Hoffman,et al.  Marketing in Hypermedia Computer-Mediated Environments : Conceptual Foundations 1 ) , 1998 .