Organizational badge collecting
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Whenever a Boy Scout masters a new Scouting skill, he earns a merit badge. On ceremonial occasions, he wears the badges as a visible certificate of proficiency granted by a world-class authority. Internationally, 95,000 or so organizations wear the badge of ISO 9000 [1] conformance. To them it's an important accomplishment in a highly competitive marketplace. Furthermore, it's just the first of a chest-full of badges that serious software developers will soon be wearing as they complete their own youthful rites of passage toward software engineering as a profession rather than an ideal.
[1] Roy Rada. ISO 9000 reflects the best in standards , 1996, CACM.