论文信息 - Establishing Vertical Strategic Alliances: Case Studies and Heuristics - 字舞流文

Establishing Vertical Strategic Alliances: Case Studies and Heuristics

Wayne H. Howard | Erna van Duren | Helen McKay | W. Howard | E. V. Duren | Helen McKay

[1] R. Coase. The Nature of the Firm , 1937 .

[2] Howard H. Stevenson,et al. Co-operative strategies—The payoffs and the pitfalls , 1991 .