Giving way to Google

Purpose – This paper aims to look into why there is an increasing number of library clients that are deserting their traditional knowledge store for something that is much more user‐friendly – Google.Design/methodology/approach – The paper is based on the author's own knowledge and expertise.Findings – Opines that there is no contest in the head‐to‐head battle for information services supremacy and that Google Scholar, with its information “now” and “fast” beats others hands down.Originality/value – This paper will be of interest to researchers and academics and those in the information field.