Good computing systems for everyone – how on earth? Cultural aspects

People with different cultural backgrounds think and behave differently. Different cultural characteristics of users of computing systems become significant issues. Studies on cultural differences from various perspectives such as cultural dimensions, presentation, and cognition provide useful information. However, we have not yet succeeded in making computing systems into a very usable environment supporting users with different cultural backgrounds. This paper provides an overview and a comprehensive appraisal of past literatures for cross-cultural effects on computing systems. Cultural dimensions in Hofstede's cultural model and Hall's cultural model are introduced. Then the cross-cultural effects on human-computer interaction are discussed from three perspectives: perceptual, cognitive, and affective, respectively. Finally, cross-cultural challenges in new technologies are discussed in order to throw light onto the future of computing.

[1]  Joan E. Beaudoin,et al.  BULLETIN of the American Society for Information Science and Technology June / July 2007 , 2007 .

[2]  Jakob Nielsen,et al.  Designing User Interfaces for International Use , 1990 .

[3]  Wang Qiuye A Cross-cultural Comparison of the Use of Graphics in Scientific and Technical Communication , 2000 .

[4]  Larry D. Rosen,et al.  The psychological impact of technology from a global perspective , 1995 .

[5]  G. Hofstede,et al.  Cultures and Organizations: Software of the Mind , 1991 .

[6]  Tony Fernandes,et al.  Global interface design: a guide to designing international user interfaces , 1995 .

[7]  Agnes Kukulska-Hulme,et al.  Cross-cultural understanding of interface design: A cross-cultural analysis of icon recognition , 1999, IWIPS.

[8]  Gavriel Salvendy,et al.  A cross cultural study on knowledge representation and structure in human computer interfaces , 2004 .

[9]  Girish V. Prabhu,et al.  GUI Design Preference Validation for Japan and China - A Case for KANSEI Engineering? , 1999, HCI.

[10]  Li Ying,et al.  Context and meaning , 2001 .

[11]  Gavriel Salvendy,et al.  Implications for Design of Computer Interfaces for Chinese Users in Mainland China , 1999, Int. J. Hum. Comput. Interact..

[12]  Yan Zhang,et al.  Time-related behaviour in multitasking situations , 2005, Int. J. Hum. Comput. Stud..

[13]  Detlef Zühlke,et al.  Global Demands of non-european Markets for the Design of User-Interfaces , 1999, MMI Interakt..

[14]  Tham Ming Po,et al.  Challenges in Designing User Interfaces for Handheld Communication Devices: - A Case Study , 1999, HCI.

[15]  Jan H. Spyridakis,et al.  Illustrations in User Manuals: Preference and Effectiveness with Japanese and American Readers. , 1999 .

[16]  Aaron Marcus,et al.  Cross-cultural user-interface design for work, home, play, and on the way , 2001, SIGDOC '01.

[17]  P. Shalit The Silent Language , 1964 .

[18]  Patricia Russo,et al.  How fluent is your interface?: designing for international users , 1993, INTERCHI.

[19]  Masaaki Kurosu,et al.  Apparent usability vs. inherent usability: experimental analysis on the determinants of the apparent usability , 1995, CHI 95 Conference Companion.

[20]  Vanessa Evers,et al.  The Role of Culture in Interface Acceptance , 1997, INTERACT.

[21]  E. W. Gould,et al.  Crosscurrents: cultural dimensions and global Web user-interface design , 2000, INTR.

[22]  E. Hall,et al.  The Hidden Dimension , 1970 .

[23]  L. Chiu A CROSS‐CULTURAL COMPARISON OF COGNITIVE STYLES IN CHINESE AND AMERICAN CHILDREN , 1972 .

[24]  Harold Thimbleby,et al.  A cautionary tale: Hofstede's VSM revisited , 2006 .

[25]  Pei-Luen Patrick Rau,et al.  A study of the cultural effects of designing a user interface for a web-based service , 2003, Int. J. Serv. Technol. Manag..

[26]  A J Courtney Chinese Population Stereotypes: Color Associations , 1986, Human factors.

[27]  Edward Tufte The User Interface: The Point of Competition. , 1992 .

[28]  Pei-Luen Patrick Rau,et al.  Culture differences in design of portal sites , 2003, Ergonomics.

[29]  Jakob Nielsen,et al.  Usability testing of international interfaces , 1990 .

[30]  Gavriel Salvendy,et al.  Design of Icons for Use by Chinese in Mainland China , 1998, Interact. Comput..

[31]  Detlef Zühlke,et al.  Human-Machine-Interaction Design in Mainland China: Selected Cultural Specifics , 2001 .