A Five‐R analysis for sustainable fashion supply chain management in Hong Kong: a case analysis

Purpose – The purpose of this paper is to explain why fashion companies would “go green” and to evaluate business models and sustainable supply chains. By applying the Five‐R framework, the authors further evaluate the initiation, implementation and institutionalization journey of a local fashion company and generate important insights and findings.Design/methodology/approach – It is an exploratory qualitative study. The Five‐R conceptual framework is reviewed, proposed, and applied for a real case analysis.Findings – From the studies, data and literature gathered and analyzed hitherto, it is evident that fashion companies can seize competitive advantage through strategic management of environmental challenges. In their greening initiatives, fashion companies should strongly consider the product development process and extend stewardship across the multiple life‐cycles of products. The Five‐R framework, together with its future extensions, can offer an opportunity to clearly display what has been achieved...