The analysis of the competitive performance has always been fascinated economists both marco and micro. And 'possible to do so to identify three strands of study. The macroeconomic, aimed at identifying and analyzing indicators of per-formance of the different economic systems, a second strand of analysis on the competitive-tion and defense firm's competitive advantage in business analysis, and different paths of industrial organization, and finally a third strand of the marketing management concept based on the framework to analyze the perfor-mance of individual products in competitive arenas. However, one of the main problems of this process lies in identifying indicators in gra-do represent an exhaustive competitive results and timely report-tively the need to reformulate the policies of product and distribution strategies.