Public attitudes towards genetically-modified food

Purpose – This study aimed to investigate the impact of information about traceability and new detection methods for identifying genetically‐modified organisms in food, on consumer attitudes towards genetically‐modified food and consumer trust in regulators in Italy, Norway and England. It further aimed to investigate public preferences for labelling of genetically‐modified foods in these three countries.Design/methodology/approach – A questionnaire was designed to investigate public attitudes toward genetically‐modified food and trust in different information sources. Participants were recruited in Italy, Norway and England for this study. A between subjects design was used, where each participant was randomly allocated to either the experimental “information condition”, or the control “no information condition”.Findings – Receiving information about new detection methods and traceability did not directly influence consumer attitudes towards genetically‐modified foods or trust in regulators. However, res...

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