Setting system and method for restricting viewing of broadcasting program by using entitlement management masage

PURPOSE: A watching restriction setup system and method using EMM are provided to set whether the watching of a user is restricted by contents. CONSTITUTION: A watching authority information provider(2410) provides watching authority information to a watching restriction setup terminal. A watching restriction setup information receiver(2420) receives watching restriction setup information from the watching restriction setup terminal. An EMM(Entitlement Management Message) generator inserts the received watching restriction setup information. The EMM generator creates EMM to be offered to a contents reproducing terminal.