Computerized and Written Questionnaires: Are They Equivalent?

Abstract In this set of three studies, comparisons were made between computer-administered questionnaires and those administered in written form. Specifically, we examined nonclinical subjects' affective reactions to the two modes of questionnaire administration and their responses to a variety of commonly used attitude and personality measures. Subjects' affective reactions to the two modes of administration did not differ. With respect to questionnaire responses, there is some evidence suggesting that computer administration may slightly increase socially desirable responding amongst those subjects with relatively little computer experience. Overall, however, the differences between the two conditions were negligible, suggesting that social scientists should not hesitate to take advantage of the benefits of computer-administered questionnaires.

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