Demand for charity donations in private non-profit markets: The case of the U.K

Abstract This paper presents estimates of the demand for donations for U.K. charities in 1985. These estimates make demand depend upon price, fund-raising expenditure, a quality index, and alternative revenue sources. The price elasticity of donations found here shows, for the most part, an elastic response and is consistent with previous studies using U.S. data. Our empirical results suggest that non-profits in the U.K., unlike their counterparts in the U.S., are net revenue maximisers . We discovered no significant evidence that public donations crowded out private donations in our sample of 300 charities.

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