论文信息 - Cross-Sectional, Time-Series Issues in the Analysis of Marketing Decision Variables

Cross-Sectional, Time-Series Issues in the Analysis of Marketing Decision Variables

A variance components cross-sectional, time-series model is presented for use in the analysis of marketing decision variables. Empirical results suggest that the model's disaggregative form offers advantages for policy formulation particularly where regional fluctuations in market share are significant.

M. Moriarty | Mark Moriarty

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