The new product design ‐ a transverse approach

In this paper we introduce our approach on the new product design. It is followed by a definition of the designer's knowledge and experience. The first part defines the building blocks of our global approach and its positioning. The main part deals with our design approach, composed of four phases. Each one details and emphasizes the use and organization of different tools and their implications for the different company players. We do underline that these four phases are situated at an abstraction level of the product and can be taken independently. We conclude with the limits and use of this global approach, which opens new investigations in different fields of research.

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