Influencing Player Emotions Using Colors

People experience emotions when playing videogames. It can be argued that these emotions are their main reason for playing. In this paper, we investigate whether colors can be used in videogames to elicit specific emotions. We ran an experiment with a videogame in which four different colors, associated with four specific emotions, were used in four different conditions (in this case, four different rooms in the game). After each condition we measured the players' emotional responses by means of a Self-Assessment Manikin (SAM) questionnaire. Our analysis revealed that the color red evoked a highly-aroused, negative emotional response, while the color yellow evoked a positive emotional response. These results were significantly different from the emotional responses measured for other colors. Furthermore, we found that inexperienced players showed much more explicit reactions to colors than experienced players. We conclude that the use of colors is a suitable method for game designers to elicit specific emotional responses from the players, in particular from novice players.