Investigating the influence of employee blogging on IT workers' organisational citizenship behaviour

Blogging is a dynamic, interactive medium for the communication between authors and readers. In spite of many stories of using blogs in corporate working environment, these stories are largely anecdotal and it is unclear whether this practice actually delivers positive benefits for companies. This study investigates the impact of blogging phenomenon on employees' behaviour in the e-global age and introduces cases to understand how corporations can improve their IT workers' Organisational Citizenship Behaviour (OCB) levels through employee blogging.

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