WHAT DESIGNERS SEE FROM A CASE ?

In the behavior of human cognition, Schank, a cognitive researcher, claims that human frequently rely on past experience to solve new problems. The information and knowledge of well-trained designers was obtained from fundamental training courses in schools, from everyday experience, and importantly from several design cases. Acquiring knowledge by seeing cases is the most important activity in the design process. But, there are no related works from cognitive view to discuss what and how designers see from instances. Thus, this paper attempts to investigate what designers can see as some meaningful elements from instances, what relationships are among elements and knowledge which retrieved from designers’ long-term memory, and how new obtained knowledge influences the design outcomes.