Drop Shipping as a Marketing Function: A Handbook of Methods and Policies

Preface Drop Shipping: Definitions and Usage Drop Shipping as a Marketing Policy Drop Shipping Research Functions and Services of Drop Shippers Syndicated Catalogs and Graphics Provided by Drop Shippers Drop Shipper-Middleman Relations Direct Marketing Guidelines and Product Evaluations for Mail Order Promotions Drop Shipping News Drop Shipping Sources Costs and Marketing Risks of Inventory Drop Shipping and Direct Response Advertising Economic Aspects of Drop Shipping Selected Bibliography Index