Semantic web technologies for Human Resource Information Systems (HRIS) are yet to fulfil their full potential. In this paper we reflect on an e-recruiting service development project using semantic web technologies. We use a modified Action Design Research (ADR) lens to organize insights from an innovative, entrepreneurial service offering. The results show that achieving sustainable business models for e-recruiting services based on semantic web components is non-trivial. It requires a rich and continuous interplay between theoretical knowledge (semantic web, service management, and subject-area knowledge); technical knowledge and expertise in building semantic web components; and the community of applicants and recruiters, who use and extend the sematic web components into new service offerings. We further find that the complex, interactive, adaptive, multi-disciplinary and iterative nature of HRIS projects creates challenges in communicating between the stakeholders, and in extracting and presenting theoretical contributions.
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