PERSONAL RIGHTS MANAGEMENT (PRM) Enabling Privacy Rights in Digital Online Media Content

With ubiquitous use of digital camera devices, especially in mobile phones, pri- vacy is no longer threatened by governments and companies only. The new technology creates a new threat by ordinary people, who now have the means to take and distribute pictures of one's face at no risk and little cost in any situation in public and private spaces. Fast distribution via web based photo albums, on- line communities and web pages expose an individual's private life to the public in unpreceeded ways. Social and legal measures are increasingly taken to deal with this problem. In practice however, they lack efficiency, as they are hard to enforce in practice. In this paper, we discuss a supportive infrastructure aim- ing for the distribution channel; as soon as the picture is publicly available, the exposed individual has a chance to find it and take proper action.