Does the Carbon Footprint Enhance the Sustainability Food Production and Transportation Service System? Real Buying Experiment in Japan

To examine whether the carbon footprint induce the sustainability local food production and service system, this study investigate the relationship between consumers’ environmental consciousness and willingness to pay for carbon dioxide emissions on food products by using a choice experiment under the real buying experiment. The results show that consumers with higher environmental consciousness value the higher WTP for the reduction of carbon dioxides.

[1]  F. Norwood,et al.  How Closely Do Hypothetical Surveys and Laboratory Experiments Predict Field Behavior? , 2009 .

[2]  Kenneth E. Train,et al.  Discrete Choice Methods with Simulation , 2016 .

[3]  Christopher C. Muller,et al.  The business of restaurants: 2001 and beyond. , 1999 .

[4]  William W. Swart.  A micro-computer network to enhance restaurant productivity , 1986 .

[5]  S. Jaeger,et al.  Effect of information about benefits of biotechnology on consumer acceptance of genetically modified food: evidence from experimental auctions in the United States, England, and France , 2004 .

[6]  Motoyuki Akamatsu,et al.  Improvement of Restaurant Operation by Sharing Order and Customer Information , 2010, Int. J. Organ. Collect. Intell..

[7]  Glenn W. Harrison,et al.  Chapter 81 Experimental Evidence on the Existence of Hypothetical Bias in Value Elicitation Methods , 2008 .

[8]  Matthew C. Rousu,et al.  Effects and Value of Verifiable Information in a Controversial Market: Evidence from Lab Auctions of Genetically Modified Food , 2007 .

[9]  R. Mefford,et al.  Improving service quality: Learning from manufacturing , 1993 .

[10]  Mari Sako,et al.  Outsourcing and Offshoring: Implications for Productivity of Business Services , 2006 .

[11]  Motoyuki Akamatsu,et al.  Real-Time Process Management System in a Restaurant by Sharing Food Order Information , 2009, 2009 International Conference of Soft Computing and Pattern Recognition.

[12]  D. M. Brann,et al.  Simulation of restaurant operations using the Restaurant Modeling Studio , 2002, Proceedings of the Winter Simulation Conference.

[13]  Uday M. Apte,et al.  A history of research in service operations: What's the big idea? , 2007 .

[14]  K. Train,et al.  Mixed Logit with Repeated Choices: Households' Choices of Appliance Efficiency Level , 1998, Review of Economics and Statistics.

[15]  James A. Roberts.  Green consumers in the 1990s: Profile and implications for advertising , 1996 .

[16]  D. McFadden,et al.  Does Local Labeling Complement or Compete with Other Sustainable Labels? A Conjoint Analysis of Direct and Joint Values for Fresh Produce Claim , 2011 .

[17]  J. H. Gilmore,et al.  Welcome to the experience economy. , 1998, Harvard business review.

[18]  K. Train.  Halton Sequences for Mixed Logit , 2000 .

[19]  Frank Asche,et al.  MEASURING CONSUMER PREFERENCES FOR ECOLABELED SEAFOOD: AN INTERNATIONAL COMPARISON , 2001 .

[20]  Tatsuyoshi Saijo,et al.  Consumer reaction to information on food additives: Evidence from an eating experiment and a field survey , 2010 .

[21]  Anne-Célia Disdier,et al.  How do consumers in developed countries value the environment and workers’ social rights in developing countries? , 2012 .

[22]  Anne-Célia Disdier,et al.  Globalisation issues and consumers' purchase decisions for food products: evidence from a laboratory experiment , 2013 .

[23]  T. Schroeder,et al.  Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks , 2004 .

[24]  Stéphane Robin,et al.  Do Consumers Really Refuse to Buy Genetically Modified Food? , 2004 .

[25]  K. Train.  Recreation Demand Models with Taste Differences Over People , 1998 .

[26]  Matthew C. Rousu,et al.  Consumer Willingness to Pay for Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions , 2003 .

[27]  T. Cason,et al.  Environmental Labeling and Incomplete Consumer Information in Laboratory Markets , 2002 .

[28]  Antoine Messéan,et al.  Consumers’ willingness to pay for eco-friendly apples under different labels: Evidences from a lab experiment , 2012 .

[29]  Brian Sill.  Operations Engineering , 1994 .

[30]  D. Hensher,et al.  Stated Choice Methods: Analysis and Applications , 2000 .