The Economics of Industries and Firms

1. Efficiency, Profits, Transactions Costs and Added Value 2. The Structure, Conduct and Performance of Firms 3. Concentration and Profitability 4. Understanding Long Run Costs 5. Scale economies, scope economies and Technological Change 6. Merger Behavior 7. Vertical Relationships 8. Mergers and Strategic Alliances 9. Pricing for Profit Maximisation 10. Profit Maximisation with inadequate information 11. Non-profit Maximising Pricing Behavior 12. Advertising Behavior 13. Government Policy towards industry