Iptv service apparatus based on social neworking and its service method

An IPTV service apparatus based on social networking and a service method thereof are provided to improve personalized service by serving the contents with wireless and wired terminals after comprising a plurality of contents using importance information. A user information manager(11a) uses user ID information to collect social network profiles through a connected social networking service server(13). A social networking information manager(11c) obtains the networking information based on the collected network profiles as described above. The obtained networking information as described above is analyzed and the importance determines the information. A contents configuration engine unit(11e) comprises a plurality of contents by using the determined importance information as described above. An adapter(11f) serves the target contents selected by a user terminal(SS1) with the mobile communications terminal(SS2).