This research project tried to determine how or if embedded metadata followed the digital object as it was shared on social media platforms by using EXIFTool, a variety of social media platforms and user profiles, the embedded metadata extracted from selected New York Public Library (NYPL) and Europeana images, PDFs from open access science journals, and captured mobile phone images. The goal of the project was to clarify which embedded metadata fields, if any, migrated with the object as it was shared across social media. Received 21 January 2018 ~ Accepted 20 February 2018 Correspondence should be addressed to Santi Thompson, 4333 University Drive, Houston, TX 77204-2000, USA. Email: sathompson3@uh.edu An earlier version of this paper was presented at the 13 International Digital Curation Conference. The International Journal of Digital Curation is an international journal committed to scholarly excellence and dedicated to the advancement of digital curation across a wide range of sectors. The IJDC is published by the University of Edinburgh on behalf of the Digital Curation Centre. ISSN: 1746-8256. URL: http://www.ijdc.net/ Copyright rests with the authors. This work is released under a Creative Commons Attribution Licence, version 4.0. For details please see https://creativecommons.org/licenses/by/4.0/ International Journal of Digital Curation 2018, Vol. 13, Iss. 1, 223–234 223 http://dx.doi.org/10.2218/ijdc.v13i1.607 DOI: 10.2218/ijdc.v13i1.607 224 | Embedded Metadata Patterns doi:10.2218/ijdc.v13i1.607
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