Against the background of rapid urbanization, metropolises in China such as Beijing, Shanghai and Guangzhou are under intense pressure housing enormous waves of young migrants from all parts of the nation, also known as the “metropolitan new migrants” who expect better living environment, but faced with meagre paychecks, which was addressed by means of furniture design here. In this study, potential customers’ pain points were identified by field researches and questionnaire. A simplified model was also proposed. A modular product system was divided into 3 dimensions: (1) Form, (2) Behavior, (3) Emotions, which were represented by (1) Structure and framework, (2) Linkage, (3) Individualization in a specific modular furniture system. An attempt was also made to innovate online shopping interface in order to enhance user experience. To make sure that the customers’ solution space doesn’t affect issues of safety, strength, ergonomics etc., a series of mechanical analysis was also done in reference to China’s current standards for furniture strength. The simplified model proposed in this paper engages the customers in the process of design and planning, which ultimately promotes the users’ sense of self-worth and and the feeling of being respected. One of the key factors to improve the attractiveness of modular furniture was identified—to meet users’ emotional needs, which was finally confirmed by feedbacks of respondents revisited.