Logistics‐production, logistics‐marketing and external integration

Purpose – This paper examines the logistics‐production and logistics‐marketing interfaces and their relation with the external integration. The study also investigates the causal impact of these internal and external relationships on the company's logistical performance.Design/methodology/approach – An empirical study was conducted in the Spanish FMCG sector and the theoretical model was subjected to analysis using SEM.Findings – The generic results derived from this study are: Internal and external integration influence each other. Integration in the logistics‐marketing interface does not lead to reductions in costs, stock‐outs and lead‐times, while the integration achieved in the logistics‐production interface does improve these performance measures, if there is no external integration. The external collaboration among supply chain members does always contribute to improving firms’ logistical performance.Research/limitations/implications – The study has some limitations: other important members of the g...

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