论文信息 - An Empirical Test of Product Sampling and Couponing - 字舞流文

An Empirical Test of Product Sampling and Couponing

Philip Gendall | Mike Brennan | Philip Gendall | D. McGuinness | M. Brennan | Dalton McGuinness

[1] Philip Gendall,et al. The Effect of Product Sampling on Product Trial, Purchase and Conversion , 1992 .