Multi‐unit management in the hospitality industry: a late twentieth century phenomenon

In the next millennium there will be more large firms in the hospitality industry, and these large firms will get larger. But despite the fact that we have had such chains for nearly 50 years, we know remarkably little about the operational management of chains. This article considers the importance of chain operations and reviews alternative theoretical perspectives on how such chains should be managed. It proposes a new model of multi‐unit management based around six key activities – integration, location, configuration, organisation, implementation and adaptation.