보문 : 국내 스포츠 캐주얼웨어의 구매 및 착용현황과 디자인 선호도에 관한 연구 - 전국의 만 19 - 39 세 성인남녀를 대상으로 -

This study was aimed at conducting a survey and analyzing its results on the purchase and wearing conditions and design preference of sports casual wear among women and men in their twenties and thirties according to region, gender, age and income. The survey was administered using a website and was conducted among the persons who purchased sports casual wear more than once a year. The statistical results were analyzed from 497 questionnaires of respondents residing in Seoul, Gyeonggi Province, six metropolitan cities and other cities and provinces. The results of this study were summarized as follows. 1) Results of wearing conditions and preference of sports casual wear : The respondents of the survey answered that they had purchased 1 or 2 clothing items for a year and the order of buying the popular wear ranked sport shirt, jacket, trousers respectively. They chose mostly shades of gray, and the most favored design type were a chin collar, a set-in sleeves, a mixed type of band cuffs and elastic band, side zip-pockets, a full-zip front fastener, a light warm-up hood, and a small front upper chest type logo; 2) Analysis of the differences in purchase and wearing conditions in accordance with region, gender, age and income The largest proportion of respondents who answered they had purchased 4 or more clothing items for a year were Seoul residents and in particular the residents south of the Han river. The customers under thirty usually obtained their information about sports casual wear by visiting stores in person. The men obtain a variety of information through printed materials and related Internet sites; 3) Analysis of preferential differences of the detailed partial design : The purchasers in their 20`s preferred black, white, and gray patterns, however that preference shifted for those in their late 30`s and the preference for pastel colors increased. The purchasers in their 20`s and mid 30`s had a preference for a chin collar and an eightshaped zip type pockets. The men preferred a band cuff and a detachable hood type but women favored an elastic band and a light warm-up hood type.