UNDERSTANDING CONSUMER LOYALTY USING NEURAL NETWORK
暂无分享,去创建一个
[1] W. Reinartz,et al. On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing , 2000 .
[2] J. Heskett. Beyond customer loyalty , 2002 .
[3] New Labour , 2002 .
[4] Catherine Needham. Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign , 2005 .
[5] Qu Xiao,et al. The Role of Brand Affiliation in Hotel Market Value , 2006 .
[6] A. Kuusik. Affecting Customer Loyalty: Do Different Factors Have Various Influences in Different Loyalty Levels? , 2007 .
[7] A. Gilmore,et al. Customer loyalty: an empirical study , 2008 .
[8] Gregory J. Brush,et al. Investigating the service brand: A customer value perspective , 2009 .
[9] Y. Ekinci,et al. Brand equity, brand loyalty and consumer satisfaction , 2011 .
[10] Cemal Zehir,et al. The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands , 2011 .
[11] Richard Chinomona,et al. Brand Service Quality, Satisfaction, Trust and Preference as Predictors of Consumer Brand Loyalty in the Retailing Industry , 2013 .
[12] Laura Maria Badea. Predicting Consumer Behavior with Artificial Neural Networks , 2014 .
[13] R. Yazdanifard,et al. What Internal and External Factors influence Impulsive Buying Behavior in Online Shopping , 2015 .
[14] Çelik Ali Kemal,et al. Factors influencing consumers’ light commercial vehicle purchase intention in a developing country , 2015 .
[15] Manali Khaniwale. Consumer Buying Behavior , 2015 .
[16] U. Hamm,et al. Information Needs for a Purchase of Fairtrade Coffee , 2015 .
[17] Consumer Preferences and Behaviour on the Coffee Market in Poland , 2016 .
[18] N Ramya,et al. Factors affecting consumer buying behavior , 2016 .
[19] Ivan Nunes da Silva,et al. Artificial Neural Network Architectures and Training Processes , 2017 .
[20] Paurav Shukla,et al. Me, my brand and I: Consumer responses to luxury brand rejection , 2017 .