论文信息 - The cellar door: Cornerstone of the direct-to-consumer marketing channel

The cellar door: Cornerstone of the direct-to-consumer marketing channel

Researchers Johan Bruwer, Larry Lockshin, Anthony Saliba and Martin Hirche have been funded by the former Grape and Wine Research Development Corporation (GWRDC project USA-1204) to boost the industry's understanding of the role of the cellar door in the direct-toconsumer channel of the Australian wine market.

Larry Lockshin | Anthony Saliba | Johan Bruwer | Martin Hirche

[1] Jenni Romaniuk,et al. Comparing Methods of Brand Image Measurement , 2006 .

[2] C. Bhattacharya. Is your brand's loyalty too much, too little, or just right?: Explaining deviations in loyalty from the Dirichlet norm , 1997 .

[3] J. Bruwer. Consumption Dynamics and Demographics of Canadian Wine Consumers: Retailing Insights from the Tasting Room Channel , 2012 .

[4] J. Bruwer,et al. Winery Visitation Sets: Intra-Regional Spatial Movements of Wine Tourists in Branded Regions , 2010 .

[5] J. Bruwer,et al. Wine Tourists’ Destination Region Brand Image Perception and Antecedents: Conceptualization of a Winescape Framework , 2012 .

[6] Using polarisation to identify variations in behavioural loyalty to price tiers , 2006 .

[7] Johan Bruwer,et al. The Hedonic Nature of Wine Tourism Consumption: An Experiential View , 2009 .