Rationalist assumptions in cross-media comparisons of computer-mediated communication.

Abstract Users' comparisons between computer-mediated communication (CMC) and other forms of communication are of theoretical interest and have important implications for system design and implementation. This paper outlines the prevalent systems-rationalist perspective on CMC, which sees the medium primarily as an efficient channel for information transfer in specific organizational tasks, and critically reviews the evidence that studies of users' perceptions and media preferences offer for this generalized view. In advocating a widening of our perspective on CMC, a field study is described in which electronic mail users within a large commercial telecommunications company were invited to compare eight different communication activities, using repertory grid technique. From a total of 91 user-generated constructs, five principal dimensions were identified that accounted for users' discriminations among the different activities. Electronic mailing was construed as being similar to written activities (such...

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