Value and worth: scenario analysis

Purpose – This paper sets out to look at “calculation of worth” as it relates to valuations.Design/methodology/approach – A number of pricing models and valuation methods are analysed. Forecasting is also considered.Findings – It is possible to adapt the discounted cash flow (DCF) method to incorporate subjective predicted growth rates. In the case of a rack‐rented freehold, the DCF method produces the same value as the traditional method.Originality/value – This paper looks at “testing the assumptions”.