Exploration on the Operation Strategy of Public Channel

The arising of Public Channel is the certain result of rapid development of television broadcasting in- dustry in China.In July,2002,Public Channel began to be put into operation in all the television stations of provincial level throughout the country.The purpose is mainly to integrate broadcasting resources,promote the transformation of the responsibility and function of broadcasting institutes in cities and counties,and establish and perfect the television broadcasting system.However,the discussion and exploration on Public Channel is about in full swing with no signs of slowing down.Despite prosperity of Public Channel in China recently,problems still exist in the operation.This paper points out that the principle of running the channel,the operation cost,market orientation,program planning as well as audiences need be taken into consideration while exploring the best way for Public Channel to survive and to operate, since the broadcasting market has come into being and is relatively saturated,