Is time to scan visual images due to demand characteristics?

The time to scan across an object in a mental image increases with the distance scanned. Does this finding reflect the operation of underlying mechanisms or the effects of demand characteristics? Two types of demand characteristics were considered here. First, the scanning effects were shown to persist even when they conflicted with the experimenters' expectations. Experimenters were led to expect different rates of scanning and different effects of distance on scan times, but the results in all cases showed no hint of experimenter effects, instead displaying the usual increase in time with distance scanned. Second, the scanning effects were shown to persist in the absence of implicit task demands. Effects of distance were observed in an experiment in which subjects were never asked to scan the image; furthermore, such effects were observed only for items that should require spontaneous scanning even though they were randomly intermixed with items that should not, and this distinction was never mentioned nor alluded to in the instructions. Thus, experimenter effects and task demands are not sufficient explanations for the increase in the time to scan across an image as distance is increased.

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