Consumer Behavior and Unresolved Regulatory Issues in Electronic Marketing

Abstract Interactive media such as the World Wide Web are increasingly popular venues for marketers. These media differ from traditional forms of making information, products, and services available to consumers, thus creating potential regulatory issues. Before regulation can be determined and imposed, knowledge of how consumer behavior will be affected by the new media should be obtained. We discuss several theoretical issues in consumer behavior to illustrate potential effects of interactive media on decision-making, and we relate these effects to the potential issues created for marketers and policy makers.

[1]  Don N. Kleinmuntz,et al.  Information Displays and Choice Processes: Differential Effects of Organization, Form, and Sequence , 1994 .

[2]  J. Jacoby,et al.  Brand Choice Behavior as a Function of Information Load: Replication and Extension , 1974 .

[3]  Donna L. Hoffman,et al.  A New Marketing Paradigm for Electronic Commerce , 1997, Inf. Soc..

[4]  Eric J. Johnson,et al.  The adaptive decision maker , 1993 .

[5]  C. Moorman.  The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information , 1990 .

[6]  Lisa R. Klein.  Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods , 1998 .

[7]  T. Cook,et al.  Quasi-experimentation: Design & analysis issues for field settings , 1979 .

[8]  S. Breyer,et al.  Analyzing regulatory failure: mismatches, less restrictive alternatives, and reform. , 1979, Harvard law review.

[9]  J. Cacioppo,et al.  The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion , 1984 .

[10]  Paul L. Hebert,et al.  Inequities in the benefits and costs of telecommunications across stakeholder groups , 1994 .

[11]  E. Coupey.  Restructuring: Constructive Processing of Information Displays in Consumer Choice , 1994 .

[12]  Iain Ramsay,et al.  Framework for regulation of the consumer marketplace , 1985 .

[13]  J. Jacoby,et al.  Brand Choice Behavior as a Function of Information Load , 1974 .

[14]  Louis L Wilde,et al.  The Economics of Consumer Information Acquisition , 1980 .

[15]  J. E. Russo,et al.  The Value of Unit Price Information , 1977 .

[16]  Dennis L. Hoffman,et al.  Marketing in Hypermedia Computer-Mediated Environments : Conceptual Foundations 1 ) , 1998 .

[17]  G. Stigler.  The Economics of Information , 1961, Journal of Political Economy.

[18]  John W. Payne,et al.  Cognitive Considerations in Designing Effective Labels for Presenting Risk Information , 1986 .

[19]  Jonathan Steuer,et al.  Defining virtual reality: dimensions determining telepresence , 1992 .

[20]  Louis L. Wilde,et al.  Intervening in Markets on the Basis of Imperfect Information: A Legal and Economic Analysis , 1979 .

[21]  R. Dholakia,et al.  Deregulating markets and fast-changing technology: Public policy towards telecommunications in a turbulent setting , 1994 .

[22]  M. Csíkszentmihályi.  Beyond boredom and anxiety , 1975 .

[23]  J. Bettman.  An information processing theory of consumer choice , 1979 .

[24]  Christopher P. Puto,et al.  Adding Asymmetrically Dominated Alternatives: Violations of Regularity & the Similarity Hypothesis. , 1981 .

[25]  John E. Calfee,et al.  Some Effects of Uncertainty on Compliance with Legal Standards , 1984 .

[26]  J. Bettman,et al.  Effects of Information Presentation Format on Consumer Information Acquisition Strategies , 1977 .