A latent class unfolding model for analyzing single stimulus preference ratings

A multidimensional unfolding model is developed that assumes that the subjects can be clustered into a small number of homogeneous groups or classes. The subjects that belong to the same group are represented by a single ideal point. Since it is not known in advance to which group of class a subject belongs, a mixture distribution model is formulated that can be considered as a latent class model for continuous single stimulus preference ratings. A GEM algorithm is described for estimating the parameters in the model. The M-step of the algorithm is based on a majorization procedure for updating the estimates of the spatial model parameters. A strategy for selecting the appropriate number of classes and the appropriate number of dimensions is proposed and fully illustrated on some artificial data. The latent class unfolding model is applied to political science data concerning party preferences from members of the Dutch Parliament. Finally, some possible extensions of the model are discussed.

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