论文信息 - An Analysis of Information Content in Television Advertising - 字舞流文

An Analysis of Information Content in Television Advertising

What do Chocks, Pizza Hut, Trident Sugarless Gum, and the U.S. Poison Center have in common?

Bruce L. Stern | A. J. Resnik | B. Stern

[1] H. E. Krugman. THE IMPACT OF TELEVISION ADVERTISING: LEARNING WITHOUT INVOLVEMENT , 1965 .

[2] Jules. Backman. Is Advertising Wasteful? , 1968 .

[3] P. Kotler. A Generic Concept of Marketing , 1972 .

[4] A. A. Sheikh,et al. Children's TV Commercials: A Review of Research , 1974 .